“苏超”火热蔓延，这一领域消费暴增

Core Viewpoint - The popularity of "Su Super" has significantly increased among the youth, leading to a surge in youth football training registrations and related consumption in Jiangsu province [1][2][3]. Group 1: Youth Football Training - In Jiangsu, there has been a rapid increase in registrations for youth football training courses, particularly with the arrival of summer vacation [2][3]. - A football training course in Nanjing reported a 20% increase in inquiries compared to last year, with a notable interest from children aged 4 to 6 [5]. - Many parents, who previously had little knowledge of football, are now seeking information about football courses for their children [7]. Group 2: Football Merchandise Sales - The official merchandise store for "Su Super" reported sales of approximately 8,000 jerseys in the last ten days, with a 30% increase in sales over the past week [9][10]. - Since the start of "Su Super" on May 10, the search volume for football-related products in Jiangsu has doubled, with Suzhou leading in transaction volume for football equipment [12]. - Specific product sales have seen remarkable increases, such as tactical boards in Suqian, which have tripled in sales, and shin guards in Yangzhou, which have increased by over 200% [12].