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极氪称“零公里二手车”实际为展车,有什么区别?
第一财经·2025-07-20 14:01

Core Viewpoint - The article discusses the controversy surrounding the sale of "zero-kilometer used cars" by Zeekr, clarifying that these vehicles are actually exhibition cars that have not been registered or sold as used cars, despite media reports suggesting otherwise [1][2]. Group 1: Market Context - The term "zero-kilometer used cars" refers to vehicles that have completed registration but have very low or zero mileage, often sold at lower prices to meet sales targets in a competitive market [2]. - The phenomenon has been criticized by industry leaders, including Great Wall Motors' chairman, who highlighted the issue of new cars being sold as used cars shortly after registration [2]. - The Ministry of Commerce has convened discussions to address and regulate this market anomaly to promote a healthy used car market [2]. Group 2: Zeekr's Response - Zeekr issued a statement clarifying that the vehicles in question are exhibition cars, which are insured but have never been registered or issued retail invoices, maintaining their status as new cars [1][3]. - The company has established a special team to investigate and address the concerns raised about the sales processes and vehicle classifications [3]. Group 3: Distinctions Between Vehicle Types - The primary distinction between exhibition cars and "zero-kilometer used cars" is whether they have been registered; exhibition cars remain unregistered and owned by dealers, while "zero-kilometer used cars" have been registered and previously owned [5]. - Insurance practices differ, with "zero-kilometer used cars" typically insured as new vehicles, while exhibition cars may not always be insured, depending on dealer practices [6]. - Consumers can differentiate between the two types based on documentation, such as registration dates and ownership history, which are clearly indicated on the vehicle's registration certificate [7].