量子之歌并购后新动作：继WAKUKU爆火后，Letsvan再发全新潮玩IP SIINONO

Core Viewpoint - Letsvan has successfully launched its new original IP SIINONO, which has significantly boosted sales and marks a new phase in the company's development following its acquisition by Quantum Song [2][5][7]. Group 1: Product Launch and Sales Performance - SIINONO, a new original IP, was launched at MINISO LAND in Shanghai, selling thousands of blind boxes on the first day, resulting in a 31.3% increase in daily sales for the store [2]. - The product was also released simultaneously in 12 other cities, including Beijing, Guangzhou, Chengdu, and Nanjing, and is available on various online platforms such as Tmall and Douyin [2]. Group 2: Unique Design and Target Audience - The core character of SIINONO is a lively anthropomorphic rabbit, which emphasizes "individual authenticity and emotional companionship," distinguishing it from other cute IPs in the market [4]. - The design aims to resonate with users' emotions, providing support during emotional fluctuations and encouraging them to embrace their uniqueness, even if imperfect [4]. Group 3: Corporate Development and Strategy - Quantum Song acquired 61% of Letsvan, making it a wholly-owned subsidiary, which is noted as the largest acquisition in the domestic toy market this year [5]. - The successful launch of SIINONO demonstrates the effectiveness of the acquisition, showcasing the company's resource integration and multi-channel operational capabilities, marking a new stage in its development [7].