1小时800元，韩国爆火的颜值生意，有年轻人“打飞的”氪金

Core Viewpoint - The article discusses the rising trend of color diagnosis in the beauty industry, highlighting its popularity among young consumers and its integration with various business models, while questioning its long-term sustainability and actual value [7][9][19]. Group 1: Popularity and Market Dynamics - Color diagnosis has gained significant traction, especially in South Korea, with notable figures like K-pop stars influencing its popularity in China [7][14]. - The topic of color diagnosis has garnered over 200 million views on Xiaohongshu and nearly 400 million views on Douyin, indicating a strong consumer interest [7]. - In Hangzhou alone, there are over 40 shops offering color diagnosis services, with prices ranging from 299 to 1399 yuan, and 799 yuan being the most common price point [11][13]. Group 2: Consumer Demographics and Motivations - The primary consumers of color diagnosis services are young women aged 25-35, including fans of celebrities and influencers seeking to replicate their looks [14][16]. - The rise of color diagnosis is closely linked to the "celebrity economy," with many fans traveling to South Korea to experience the service [14][16]. Group 3: Business Model and Challenges - Despite its popularity, color diagnosis is considered a low-frequency consumption business, raising questions about its long-term viability as consumer interest may wane [9][24]. - The foundational theory of color diagnosis, the seasonal color theory, has been around since the 1970s, suggesting that the concept is not new and may face skepticism regarding its value [19][21]. - The cost of equipment for color diagnosis is relatively low, with essential materials costing between 5000 to 7000 yuan, leading to concerns about the quality and expertise of service providers [21][23]. Group 4: Future Trends and Emotional Value - The industry is evolving, with practitioners integrating color therapy and psychological elements to enhance consumer experience and encourage repeat business [28][30]. - The emotional consumption market in China is projected to exceed 2 trillion yuan by 2025, indicating a growing trend that color diagnosis could tap into [31]. - As the demand for beauty and self-improvement continues to rise, the industry must adapt to meet consumer expectations for both professional service and aesthetic needs [31].