极氪否认售卖“0公里二手车”

Core Viewpoint - The article discusses the controversy surrounding Zeekr's sales practices, particularly the sale of "0-kilometer used cars," which the company denies, asserting that the vehicles in question are exhibition cars that have not been registered as used cars [1][2]. Group 1: Company Response - Zeekr officially denied allegations of selling "0-kilometer used cars," stating that the vehicles are exhibition cars that have never been registered or issued retail invoices, maintaining their status as new cars [1]. - The company emphasized that exhibition cars, which typically have a storage age of 3-5 months, are sold at a discount based on their display history, and buyers enjoy full rights as the first owner of a new vehicle [1]. - Zeekr has established a special team to investigate and improve the issues related to the reported sales practices to enhance consumer purchasing experience [1]. Group 2: Industry Context - An investigation revealed that since May, Zeekr has been accused of selling previously insured inventory vehicles as new cars, leading to numerous consumer complaints [2]. - In December of the previous year, Zeekr experienced a significant surge in sales in Shenzhen and Xiamen, with sales increasing by 377.5% and 647.8% respectively, alongside a record delivery of 27,190 vehicles, marking a 102% year-on-year growth [2]. - The term "0-kilometer used car" refers to vehicles that have completed registration but have very low or zero mileage, often stemming from manufacturers clearing old stock or dealers pre-registering vehicles for sales incentives [2][3]. Group 3: Regulatory Attention - The issue of "0-kilometer used cars" has drawn attention from industry leaders and regulatory bodies, with Great Wall Motors' chairman highlighting it as a market disruption [3]. - The Ministry of Commerce has expressed support for the development of the used car market and is working on regulations for used car exports, aiming to ensure quality and safety in the sector [3].