又一银行公告：下架！银行App遭撤退浪潮，如何走出数字化焦虑？

Core Viewpoint - The article discusses the ongoing transformation in the banking sector towards digital and intelligent services, highlighting the trend of app consolidation and the decline of standalone banking apps, particularly credit card and direct banking applications, as banks adapt to user needs and regulatory requirements [2][11][14]. Group 1: Digital Transformation in Banking - The People's Bank of China and other departments aim to establish a financial system that aligns with digital economic development by the end of 2027 [1] - Various banking apps are evolving from a tool-oriented approach to a more integrated, scenario-based, and ecosystem-oriented service model [2][18] - The trend of app consolidation is evident as banks shut down or integrate their standalone apps into more comprehensive mobile banking platforms [3][5][12] Group 2: Decline of Standalone Apps - The "Run Wallet" app by China Resources Bank will cease operations by October 2025, with its functions migrating to the main bank app [3][4] - A significant number of credit card and direct banking apps have been discontinued, with many banks merging these services into their primary mobile banking applications [5][10] - As of now, only a few direct banking apps remain operational, down from a peak of 135 in 2017, indicating a substantial decline in this segment [9][10] Group 3: Reasons for App Closures - Common issues leading to app closures include low user engagement, high operational costs, and redundancy of functions [11] - The shift towards integrating credit card functionalities into main banking apps is seen as a cost-effective strategy, enhancing user experience without significant drawbacks [12] - The closure of direct banking apps is viewed as a completion of their exploratory mission in financial innovation, rather than a failure [13] Group 4: Regulatory and Market Influences - Regulatory guidance emphasizes the need for banks to manage mobile applications effectively, focusing on user engagement and compliance [15] - The article highlights the need for banks to address "digital anxiety" by aligning their digital transformation strategies with actual user needs and market conditions [16][17] - Recommendations for banks include breaking down internal barriers, finding unique digital paths, nurturing tech-savvy talent, and enhancing online-offline channel integration [17]