【联合发布】2025年6月OTA监测月报

Core Insights - The article discusses the monthly OTA (Over-The-Air) monitoring report released by the China Automobile Circulation Association and Guangzhou Weierbo Information Technology Co., Ltd, focusing on the trends and updates in the automotive industry regarding OTA upgrades [1]. Industry Overview - In June 2025, the industry updated a total of 463 features, a decrease from 498 in the previous month. The "assisted driving" module regained the top position in upgrade share, with urban NOA (Navigation on Autopilot) features accounting for approximately 30% of the upgrades [4]. - New force brands updated a total of 133 features in June 2025, down from 200 in the previous month. The competition in the intelligent driving sector reignited among various new force brands, while upgrades in voice assistants, navigation, and ecosystem applications were minimal [6]. - Domestic brands updated 269 features in June 2025, with 13 brands pushing OTA upgrades. The focus remained on enhancing intelligent cockpit experiences and ecosystem refinement, while the competition in assisted driving gradually warmed up [8]. - Joint venture and luxury brands updated 61 features in June 2025, a significant increase from 9 in the previous month. Notably, Nissan and Toyota launched their first OTA upgrades for locally developed new energy models [10]. OTA Iteration Speed - The report indicates a notable increase in the speed of OTA iterations across various brands, reflecting a growing emphasis on enhancing vehicle functionalities and user experiences [12]. OTA Operational Activities - Nissan held a significant OTA upgrade event for the N7 model on June 30, 2025, promoting the new features through various channels, including a live-streamed launch event [20][26]. - Post-OTA push, Nissan initiated long-term operational activities to encourage user engagement, including video contests and experience-sharing topics, focusing on automotive media platforms [27][31]. Upcoming OTA Upgrades - Several brands have scheduled OTA upgrades for various models in the upcoming months, including features like full-scene navigation and advanced driver assistance systems [30][32]. User Feedback - User feedback highlighted both satisfaction and areas for improvement regarding the new features, with specific mentions of the intelligent driving indicator and the overall experience of the upgraded functionalities [34][36][39][49].