昔日旅拍巨头，被年轻人抛弃：欠薪1500万，定金难退

Core Viewpoint - The article discusses the operational difficulties faced by the photography brand "Platinum Travel Photography," which has lost popularity among young consumers and is currently experiencing a crisis, including allegations of running away with customer deposits and failing to fulfill service commitments [3][8][11]. Group 1: Current Issues - Recent reports indicate that customers are unable to contact Platinum Travel Photography after making deposits for wedding photography services, leading to widespread complaints and media coverage [5][6]. - The company has acknowledged that it owes salaries to approximately 400 to 500 employees, with total unpaid wages amounting to 15 million yuan [9]. - Despite the company's announcements claiming that it would fulfill all confirmed shooting schedules, consumer doubts remain high, particularly regarding refund requests for deposits [19][20]. Group 2: Historical Context - Platinum Travel Photography was founded in 2014, capitalizing on the O2O (Online to Offline) model and quickly gained popularity through aggressive marketing strategies, including high-profile advertising campaigns and celebrity endorsements [12][14][16]. - The brand's rapid growth was supported by a significant investment in marketing, which included collaborations with popular TV shows and social media influencers [16][19]. Group 3: Market Dynamics - The wedding photography market in China is projected to grow, with an estimated 25 million consumers expected to generate a market size of nearly 40 billion yuan by 2024 [24]. - The demand for wedding photography remains strong, particularly in the honeymoon segment, which accounts for over 55% of the market share [25]. - However, changing consumer preferences among younger generations, who are increasingly seeking cost-effective and personalized photography options, pose challenges for traditional brands like Platinum Travel Photography [17][28]. Group 4: Future Outlook - The long-term viability of the wedding photography business, particularly for brands like Platinum Travel Photography, is uncertain due to ongoing operational challenges and a competitive market landscape [29][30]. - The article suggests that while the travel photography market has potential for growth, companies must adapt to evolving consumer demands and market conditions to succeed [28][29].