创业邦·2025-07-21 10:26Core Viewpoint - The article discusses the rise and fall of Baidu Tieba, once a dominant online community in China, highlighting its initial success, cultural impact, and subsequent decline due to commercialization and competition from other platforms [4][6][60]. Group 1: Rise of Baidu Tieba - Baidu Tieba was launched in 2003, combining search engine capabilities with online forums, allowing users to connect over shared interests [8]. - At its peak, Baidu Tieba had over 1 billion registered users and 300 million monthly active users, making it a significant player in the Chinese internet landscape [4][34]. - The platform became a cultural phenomenon, generating over 90% of internet memes and serving as a hub for fan culture, particularly during events like the "Super Girl" singing competition in 2005 [9][10][13]. Group 2: Cultural Impact - Tieba was instrumental in the development of fan culture in China, with various fan clubs emerging for celebrities and shows, leading to massive engagement [10][13]. - The platform also became a source of viral content, exemplified by the "Jia Junpeng" meme, which garnered immense attention and participation [17][20]. - Tieba's decentralized nature allowed for a diverse range of discussions, from entertainment to serious topics, making it a unique space for user-generated content [32][34]. Group 3: Decline of Baidu Tieba - The rise of mobile internet and platforms like Weibo and WeChat began to divert user attention away from Tieba after 2010 [46]. - Baidu's aggressive commercialization strategies, including excessive advertising and the controversial "selling" of forums, led to a decline in user trust and engagement [47][49]. - By 2021, Tieba's monthly active users had plummeted to approximately 37 million, a decline of nearly 90% from its peak [55][60]. Group 4: Current Status and Legacy - Despite its decline, Baidu Tieba still retains a niche user base, with some communities continuing to thrive in a more subdued manner [63][65]. - The platform's history reflects broader trends in the Chinese internet, showcasing the challenges of maintaining user engagement in a rapidly evolving digital landscape [60][66]. - The memories and cultural significance of Tieba remain, as it continues to evoke nostalgia among users who participated in its vibrant community [62][66].