即时零售战火烧向餐饮之外

Core Viewpoint - The ongoing subsidy war primarily highlights the competition between Alibaba and Meituan, but the instant retail market will not be a duopoly, maintaining a tripartite structure with JD.com also playing a significant role [25]. Group 1: Market Dynamics - The subsidy battle has expanded beyond food delivery to include daily retail, with retailers like Hong Zhen experiencing a surge in orders due to aggressive promotions from platforms like Meituan and Ele.me [5][11]. - On July 18, the State Administration for Market Regulation held talks with Ele.me, Meituan, and JD.com, urging them to comply with various laws and regulations, which may lead to a more restrained competitive environment [8][11]. - The market has seen a significant increase in non-food delivery orders, with Meituan reporting over 200 million non-food orders in July, indicating a shift towards a broader range of instant retail products [11][12]. Group 2: Business Strategies - Meituan has been actively expanding its instant retail strategy, aiming to have over 100,000 flash warehouses by 2027, with a projected market size of 200 billion yuan [15]. - Retailers like Hong Zhen are adapting to the changing landscape by increasing their inventory and diversifying their product offerings to include a wide range of daily necessities [19][20]. - The competition among the three giants is intensifying, with each platform striving to capture a larger share of the instant retail market, which is expected to be more frequent and potentially more profitable than food delivery alone [11][26]. Group 3: Consumer Behavior - Consumers are increasingly using delivery platforms for a variety of products beyond food, such as personal care items and electronics, driven by substantial discounts and promotions [10][11]. - The average delivery time for all orders has improved, with Meituan reporting an average delivery time of 34 minutes, enhancing customer satisfaction and encouraging more frequent purchases [11].