财联社·2025-07-21 12:27Core Viewpoint - JD.com has launched its first self-operated takeaway store named "Qixian Xiaochu" on July 20, marking its entry into the takeaway market with a unique business model aimed at addressing food safety issues [1] Group 1: Business Model - The new takeaway store operates on an "online ordering + self-pickup" model, with no dine-in options available [1] - JD.com's founder Liu Qiangdong indicated that the takeaway market is substantial and hinted at a business model that would differ significantly from Meituan's, expected to be revealed in the near future [1] Group 2: Market Context - The launch of "Qixian Xiaochu" reflects JD.com's strategic move to tap into the growing takeaway market, which has seen increasing consumer demand [1] - The emphasis on food safety in the new business model suggests a response to consumer concerns and a potential competitive advantage in the market [1]