

Core Viewpoint - The article highlights the continued popularity and growth of whole life insurance products, with a total of 184 products generating over 700 billion in premium income, marking a new historical high for the industry [1][3][17]. Group 1: Whole Life Insurance Popularity - Whole life insurance remains a hot product category, with 184 products available, including 63 new products launched after August 2023 [12][18][28]. - The total premium income from these whole life insurance products exceeds 700 billion, showcasing significant market demand [24][26]. - The growth rate of premium income for whole life insurance has slowed from 62% in 2022 to 26% in 2024, indicating a potential cooling in sales momentum [26][27]. Group 2: Transition to Participating Policies - There is a noticeable shift from traditional whole life insurance to participating (dividend) policies, with 13 new participating whole life insurance products introduced [40][43]. - The increase in participating policies reflects a broader trend in the industry towards products that offer both guaranteed and variable returns [44][47]. - The sales channels for participating whole life insurance are predominantly through bank insurance channels, which account for a significant portion of the sales [46][47]. Group 3: Major Players and Premium Contributions - Major insurance companies such as Ping An, Zhongyi, and Taikang have reported substantial premium incomes, with Ping An's top product generating 238.95 billion and Zhongyi's product at 191.76 billion [2][36][37]. - The top five products from various companies collectively contribute significantly to the overall premium income, indicating the competitive landscape among leading insurers [30][31][36]. - The article notes that the premium income from new products launched after August 2023 is expected to exceed 200 billion, highlighting the ongoing innovation in the market [37][39].