中国海洋旅游驶入“黄金航道” 做好“海洋+”是提质发展关键｜向海图强 海洋经济破浪前行

Core Viewpoint - The article highlights the rapid development of marine tourism in China, driven by unique events like the "Night Tour of Fushan Bay and the Olympic Sailing Beer Festival," and supported by favorable policies aimed at enhancing the marine economy and tourism sector [1][2]. Group 1: Marine Tourism Development - China's extensive coastline and numerous islands provide a strong foundation for marine tourism, with over 18,000 kilometers of coastline and more than 11,000 islands [3]. - The marine economy is projected to exceed 10 trillion yuan in 2024, reaching 10,543.8 billion yuan, marking a 5.9% increase from the previous year, contributing 0.4 percentage points to national economic growth [3]. - The marine tourism sector has shown significant growth, with an annual value added of 1,613.5 billion yuan, reflecting a 9.2% increase year-on-year [3]. Group 2: Policy Support - The Central Financial Committee's sixth meeting emphasized strengthening and expanding the marine industry, providing a clear direction for marine tourism development [4]. - Various local governments have introduced targeted policies to support marine tourism, such as Zhejiang's initiatives to enhance market entities and develop new tourism formats [4]. Group 3: Diverse Offerings in Marine Tourism - The introduction of long cruise routes, such as the "Epic Voyage of the Seven Seas," showcases the diversification of marine tourism products, attracting international tourists [6]. - The domestic cruise market is recovering strongly, with traditional routes gaining popularity and new luxury cruise options emerging, such as the domestically produced "Ida Magic City" [7]. - Various marine tourism formats, including themed cruises, niche island tours, and marine sports, are expanding the product offerings available to consumers [7][8]. Group 4: Unlocking "Blue Economy" Potential - The summer tourism peak is driving a surge in "blue economy" consumption, with expectations of over 110% average occupancy rates on cruises, particularly among family groups [10]. - The key to unlocking the potential of the "blue economy" lies in integrating marine tourism with other sectors, such as culture and sports, to create unique experiences [10].