新华网财经·2025-07-22 02:21Core Viewpoint - JD.com has launched its first self-operated takeaway store named "Qixian Xiaochu" in Beijing, aiming to establish a unique business model distinct from Meituan's delivery service [1][6]. Group 1: Store Launch and Operations - "Qixian Xiaochu" officially opened on July 20, 2023, offering a variety of dishes including wontons, pork leg rice, Korean mixed rice, and pasta, with a pricing range of 10 to 30 yuan [1][6]. - The store operates on a "takeaway + self-pickup" model, with no dine-in options available, featuring a transparent kitchen and designated areas for delivery personnel [1][6]. - As of the report, the store has sold 800 orders and is not listed on Meituan or Ele.me, indicating a focus on JD's own delivery platform [6]. Group 2: Partnership and Expansion Plans - JD.com has initiated a "Dish Partner" recruitment program, aiming to find partners for 1,000 signature dishes with a total cash incentive of 1 billion yuan [8]. - Each dish provided by partners will guarantee a minimum reward of 1 million yuan, with unlimited sales sharing potential, open to brand restaurants and individual chefs [9]. - The company plans to establish 10,000 "Qixian Xiaochu" locations nationwide within three years [10].