“找不到电视遥控”的美国人，撑起月入千万的垂类赛道

Core Viewpoint - The rise of TV remote control apps is driven by the high penetration of smart TVs in American households, with an average of 2.3 TVs per household and adults spending 32 hours per week watching TV, creating a significant demand for these apps [4][10]. Group 1: Market Overview - In May 2023, TV remote control apps achieved over 20 million downloads, generating $11 million in user spending, with the U.S. being the primary revenue market [4][5]. - Over the past 12 months, more than 21 TV remote control apps have generated over $1 million in in-app purchase revenue, with the highest revenue app reaching $16 million in 17 months, averaging nearly $1 million per month [5][8]. Group 2: User Behavior and App Characteristics - Users exhibit low brand loyalty in this category, often selecting apps based on search rankings rather than brand recognition, which presents opportunities for new developers [4][8]. - The majority of TV remote control apps are available on Google Play, with fewer than 500 on the App Store, yet iOS apps generate significantly higher in-app purchase revenue [8][9]. Group 3: Product Features and Monetization - The top TV remote control apps typically offer features such as multi-brand support, voice input, and screen mirroring, enhancing user experience [15][17]. - The primary revenue model for these apps combines in-app advertising (IAA) and in-app purchases (IAP), with most requiring subscriptions for full functionality [18][20]. Group 4: Growth Strategies - The growth of TV remote control apps relies heavily on app store optimization (ASO) and Apple Search Ads (ASA), with successful apps utilizing high-frequency keywords to improve visibility in search results [24][25]. - The success of these apps is often linked to user acquisition strategies rather than the inherent value of the app, as many users forget to cancel subscriptions after free trials [27].