证券时报·2025-07-22 08:19Core Viewpoint - The traditional restaurant industry faces operational challenges due to high rent and labor costs, high commissions from traditional delivery platforms, and supply chain limitations that hinder scalable development. In response, JD has launched a "Dish Partner" recruitment program with a cash investment of 1 billion yuan to recruit partners for 1,000 signature dishes [1]. Group 1 - JD's new supply chain model allows partners to provide dish recipes and participate in development, while the "Qixian Xiaochu" platform handles cooking and quality control, offering sales through delivery and self-pickup [1]. - Successful partners can earn a guaranteed cash share of 1 million yuan per dish, with no cap on subsequent sales revenue [1]. - Over the next three years, JD plans to invest over 10 billion yuan to establish more than 10,000 "Qixian Xiaochu" locations nationwide, enabling partners to achieve scalable sales without upfront investment or labor costs [1]. Group 2 - Notable restaurant brands such as Fei Dazhu, Jiahe Yipin, Ziyan Baiwei Chicken, and Puda Shupanfan have already signed up to participate as initial candidate partners [2].