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任命新总裁,75岁地中海俱乐部走向何方
第一财经·2025-07-22 08:05

Core Viewpoint - The appointment of Stéphane Maquaire as the new CEO of Club Med is aimed at continuing the company's internationalization strategy while maintaining its French roots and core values [1][2]. Group 1: Leadership and Strategy - Stéphane Maquaire was recommended by former president Henri Giscard d'Estaing and has a strong background in high-end brand transformation and commercial real estate [1]. - The decision to retain the decision-making center in France reflects the company's commitment to its French heritage while expanding in international markets [1][2]. Group 2: Financial Performance - Since Fosun Group's acquisition in 2010, Club Med has invested nearly €800 million, with revenue increasing from €1.5 billion to €2.1 billion and operating profit growing over five times [2]. - Despite a slowing market economy, Club Med's revenue in China is projected to grow by 8.5% in 2024 compared to 2023, with significant increases during key holiday periods [3]. Group 3: Market Expansion - The number of Club Med resorts in China has grown from 0 to 11 since Fosun's investment, making China the second-largest source of guests globally [2]. - The company plans to expand its short-distance travel product line, aiming to increase the number of resorts from 6 to around 20 within five years [4]. Group 4: Customer Trends - Post-pandemic, Chinese consumers are increasingly focused on cost-effectiveness and quality, leading to a stronger market for high-quality resorts [3]. - The main sources of inbound tourists to Club Med in China include Hong Kong, Singapore, Malaysia, and Thailand, with a growing interest in culturally rich destinations [3]. Group 5: Future Plans - Club Med has no immediate plans for selling minority stakes or an IPO, indicating a focus on internal growth and expansion [5].