俞敏洪、董宇辉，“分手”不后悔

Core Viewpoint - The separation between Dong Yuhui and Dongfang Zhenxuan marks a significant shift in the live-streaming e-commerce industry, with both entities pursuing distinct paths that reflect their individual strengths and challenges [4][13][29]. Group 1: Company Performance Post-Separation - One year after the split, Dong Yuhui's company, Yuhui Tongxing, has surpassed 30 million followers, while Dongfang Zhenxuan lags behind at around 28 million [6][8]. - In terms of live-streaming viewership, Yuhui Tongxing averaged 15.73 million daily views over the past month, significantly outperforming Dongfang Zhenxuan's 3.84 million [6][8]. - Despite Yuhui Tongxing's advantages, it has faced a 45% year-on-year decline in daily viewership, and its average viewer retention time dropped from 3.2 minutes to 1.8 minutes [9][10]. Group 2: Financial Performance - Yuhui Tongxing reported a net profit of 140 million yuan in the six months leading up to the split, while Dongfang Zhenxuan's revenue fell by 9.3% to 2.187 billion yuan, resulting in a net loss of 96.5 million yuan [3][11]. - Dongfang Zhenxuan's paid membership base grew by 84.41% to 228,300, but this only contributed 13.6% to its overall GMV, indicating a low conversion rate compared to competitors [11][12]. Group 3: Strategic Directions - Dongfang Zhenxuan is focusing on building a self-owned supply chain and self-branded products, aiming to become an "online Sam's Club," while Yuhui Tongxing relies heavily on Dong Yuhui's personal brand [14][20]. - The two companies are not traditional competitors anymore; instead, they are exploring different business models, with Dongfang Zhenxuan investing in product development and Yuhui Tongxing enhancing content creation [13][14]. Group 4: Challenges and Risks - Yuhui Tongxing's reliance on Dong Yuhui's personal brand poses a risk, as any decline in his popularity could significantly impact sales [10][24]. - Dongfang Zhenxuan faces challenges in brand recognition and customer loyalty, as its self-branded products are still relatively unknown in the market [23][24]. Group 5: Future Outlook - Both companies are navigating their respective challenges, with Dongfang Zhenxuan needing to enhance its brand and supply chain, while Yuhui Tongxing must reduce its dependency on a single individual for growth [26][29]. - The separation has allowed both entities to focus on their long-term strategies, with Dongfang Zhenxuan aiming for stability and Yuhui Tongxing exploring new content avenues [27][29].