Core Viewpoint - XREAL has launched its new flagship product, XREAL One Pro, which aims to redefine the consumer-grade AR glasses experience, showcasing significant advancements in performance, display, and interaction capabilities [2][4]. Product Launch and Market Performance - XREAL One Pro is now available for pre-order on platforms like JD.com and Tmall, with over 26,000 online reservations on the launch day [2]. - In 2024, XREAL One achieved a global shipment of over 10,000 units within 45 hours, generating sales exceeding 10 million yuan [5]. - XREAL has maintained its position as the global sales leader in the AR sector for three consecutive years, with a market share in 2024 that surpasses the combined total of its second, third, and fourth competitors [2]. Technological Advancements - The XREAL One Pro features a groundbreaking 57-degree field of view (FoV), setting a new benchmark for consumer-grade AR glasses [7]. - The new X Prism optical engine technology, developed in-house, utilizes PIR total reflection optical principles to enhance visual clarity and expand the viewing area by over 63% compared to the previous model [7]. - The device incorporates the X1 spatial computing chip, which addresses critical issues such as power distribution, latency control, and bandwidth optimization, achieving a low latency of 3 milliseconds [7][8]. User Experience and Compatibility - XREAL One Pro supports seamless connectivity with various devices, including Windows PCs, Android phones, Macs, iPhones, and Steam Decks, enhancing multitasking capabilities for users [8]. - The product is designed to provide an optimal experience in both work and entertainment settings, as stated by the CEO [8]. Awards and Recognition - XREAL has been recognized as the most innovative company in the XR field by Fast Company and is the only Chinese company to receive this honor [10]. - The X1 chip has won the 2025 Edison Award Gold and has received accolades for innovative product design, including the Red Dot Design Award and iF Design Award [10]. Future Developments - XREAL is collaborating with Google on the Project Aura, a next-generation smart glasses project that will feature the X1S chip, specifically designed for the Android XR platform [15][18]. - Project Aura is expected to launch in 2026 and aims to set a new technical standard for smart glasses within the Android XR ecosystem [18]. - The company envisions creating a significant new industry ecosystem, potentially worth trillions, through advancements in smart glasses technology [18].
XREAL One Pro正式发布,创始人徐驰:希望能创造一款被历史记住的产品
IPO早知道·2025-07-23 04:44