财联社·2025-07-23 04:57Core Viewpoint - JD.com is launching a "Dish Partner" recruitment plan with a budget of 1 billion yuan to find partners for 1,000 signature dishes, leveraging its strong supply chain advantages to offer affordable prices to consumers [2][3]. Group 1: JD.com's New Initiatives - JD.com has initiated the "Dish Partner" program, inviting partners to provide dish recipes while JD's subsidiary, Seven Fresh Kitchen, handles ingredient procurement, dish preparation, and delivery [2]. - As of now, nearly 7,000 dishes have registered for the program, with participation from various restaurant brands [2]. - The first Seven Fresh Kitchen has opened in Beijing, offering a range of dishes priced between 20-40 yuan, with promotional prices around 15-20 yuan [3]. Group 2: Business Model and Technology - The Seven Fresh Kitchen operates on a "delivery + self-pickup" model without dine-in services, and it has sold over 1,000 meals since opening [3]. - The brand is utilizing cooking robots, with one of the suppliers being Xianglu Technology, in which JD.com has invested [4]. - JD.com is also expanding its food service offerings with the establishment of Seven Fresh Food MALL, which operates on a third-party merchant model [4]. Group 3: Market Position and Challenges - Industry experts note that JD.com faces challenges in the competitive food delivery market, particularly against established players like Meituan and Ele.me [5]. - There are concerns regarding JD's "Dish Partner" model, as it relies on purchasing intellectual property from major brands, and its market effectiveness remains to be seen [5].