Core Viewpoint - The sudden cessation of operations by the well-known home decoration brand "Liang Jia Ju" in South China highlights the challenges faced by the home renovation industry, particularly in the context of changing market dynamics and the decline of previously popular business models [2][4][21]. Group 1: Company Overview - Liang Jia Ju announced on July 21, 2025, that it would cease operations and requested creditors to register their claims [2][4]. - The company, founded 24 years ago, had over 100 chain stores in South China and was significantly impacted by the real estate industry's downturn, leading to long-term losses and insolvency [4][9]. - The founder, Zeng Yuzhou, was a prominent figure in the industry, previously serving as vice president of the Guangzhou Construction Decoration Industry Association [8]. Group 2: Business Model and Growth - Liang Jia Ju initially thrived by adopting a "whole house renovation" model, offering transparent pricing based on square meters, which was innovative at the time [14][15]. - The company experienced rapid growth from 2014 to 2020, expanding its network to over 160 stores and employing thousands of designers [19][18]. - The brand was known for its competitive pricing and one-stop shopping experience, which attracted many customers during its peak [17][18]. Group 3: Industry Challenges - The home renovation industry has faced increasing competition and market saturation, leading to a decline in the viability of large store models [21][26]. - The rise of e-commerce platforms and social media marketing has shifted consumer behavior, making traditional large store formats less appealing [26][27]. - Many large renovation companies, including Liang Jia Ju, have struggled with high fixed costs and management challenges associated with rapid expansion [27][28].
知名装修企业突然停业!有百余家连锁,创始人疑似出事
第一财经·2025-07-23 07:47