助贷行业“24%+权益”模式面临生死考验

Core Viewpoint - The "24%+ equity" model in the lending industry is facing significant challenges as regulatory scrutiny increases, potentially leading to stricter regulations on equity services and fees [1][27]. Group 1: Overview of the "24%+ Equity" Model - The "24%+ equity" model allows borrowers to obtain consumer loans at an annual interest rate of 24% while also purchasing equity services from lending platforms or licensed consumer finance institutions [3][13]. - This model has become popular as lending institutions seek to increase non-interest income through equity services amid difficulties in earning interest spread [1][27]. Group 2: Regulatory Concerns and Industry Response - Recent regulatory notifications have prompted concerns among lending platforms and licensed consumer finance institutions about the sustainability of the "24%+ equity" model [5][6]. - The introduction of the "New Lending Regulations" in April has restricted platforms from charging interest fees in any form, raising fears that equity service fees may be viewed as disguised interest rate increases [7][11]. - Many lending institutions are preparing to exit the "24%+ equity" model, focusing instead on high-quality customer segments with interest rates below 24% [8][28]. Group 3: Financial Implications and Market Dynamics - The "24%+ equity" model has allowed some lending platforms to generate substantial revenue, with some platforms collecting hundreds of thousands of yuan in equity fees monthly [17]. - However, the model has also led to issues such as bundled sales and forced purchases, which have raised consumer complaints and could lead to increased regulatory scrutiny [19][20]. - The potential for regulatory changes has caused many lending institutions to reconsider their business strategies, with some halting plans to expand the "24%+ equity" model [25][26]. Group 4: Future Outlook - The future of the "24%+ equity" model remains uncertain, with industry players awaiting regulatory decisions that could significantly impact their operations [28]. - If the model is deemed unsustainable, lending platforms may need to adjust their focus to maintain profitability, potentially leading to a reduction in overall business scale [28][29].