新规来了！“摇一摇”广告被要求设置醒目的“一键关闭”，记者实测多款App

Core Viewpoint - The article discusses the newly released "Guidelines for Security Requirements of Shake-to-Trigger Advertising" aimed at regulating the shake-to-trigger advertising practice, ensuring user autonomy and transparency in the process [1][3]. Group 1: Industry Regulations - The guidelines emphasize three fundamental principles: transparency, autonomy, and personal information protection [12]. - App operators are required to provide a clear "one-click close" option for shake-to-trigger ads, allowing users to opt-out easily [11][14]. - The guidelines clarify the responsibilities of third-party advertising SDKs and app operators, mandating that SDKs must set clear triggering parameters and ensure that ads do not trigger from unintentional user actions [8][12]. Group 2: Consumer Complaints and Background - Consumer complaints regarding shake-to-trigger ads have persisted for years, with notable complaints during the 2023 Double Eleven shopping festival, where users reported frequent and unwanted ad redirects [5][6]. - The article highlights that previous regulations have been issued, but issues with shake-to-trigger ads remain prevalent, indicating a need for more stringent enforcement [7][8]. Group 3: Implementation and Compliance - The guidelines serve as a reference for regulatory enforcement and evaluation, despite not having mandatory power [3][14]. - Some apps have already implemented options to disable shake-to-trigger ads, while others have yet to comply fully, indicating a mixed response within the industry [14][16].