新华网财经·2025-07-23 13:26Core Viewpoint - JD's new self-operated takeaway brand, Qixian Xiaochu, aims to innovate the food delivery market by utilizing a "dish partner" model, allowing restaurant partners to focus on dish development while JD handles the overall operations and costs [3][6][34] Group 1: Business Model and Strategy - Qixian Xiaochu is positioned as a quality dining production platform, representing a significant supply chain model innovation in the food delivery market [6] - The "dish partner" model allows partners to participate in dish development, while JD covers rent, labor, and operational costs, ensuring partners do not incur losses [3][10][14] - Each dish partner is guaranteed a minimum profit share of 1 million yuan, with additional sales commissions that have no upper limit [14] - Qixian Xiaochu aims to provide meals priced between 10-20 yuan, targeting a market segment that is not focused on higher-priced dining options [15] Group 2: Market Positioning and Consumer Focus - The initiative seeks to address issues in the food delivery industry, such as the prevalence of "ghost kitchens" that offer low-quality food, by providing affordable, high-quality meals [7][18] - Qixian Xiaochu aims to create a trustworthy and affordable takeaway option for consumers, with a focus on hygiene and quality [17][18] - The model is designed to help quality restaurants increase sales and profitability by leveraging JD's supply chain advantages [19][34] Group 3: Supply Chain and Food Safety - All ingredients used in Qixian Xiaochu are sourced from reputable suppliers, ensuring quality and safety through strict selection processes [21][25] - The operational model eliminates the need for washing and cutting ingredients in-store, enhancing food safety and cleanliness [22] - Qixian Xiaochu implements a comprehensive 40-point inspection and sanitation protocol to ensure food safety [25] Group 4: Competitive Landscape and Future Plans - JD emphasizes that Qixian Xiaochu is not in competition with existing restaurants or other delivery platforms, but rather aims to reclaim market share from low-quality food providers [13][34] - The company is open to collaborating with other platforms to meet consumer demand for quality and affordable meals [33]