虚假、误导性营销宣传频发，多家证券投顾机构遭监管点名

Core Viewpoint - The article highlights the increasing regulatory scrutiny on securities advisory firms in China due to misleading marketing practices and non-compliance issues, exemplified by the recent penalties imposed on Rongwei Company for multiple violations [1][3][4]. Summary by Sections Regulatory Actions - Heilongjiang Securities Regulatory Bureau issued a warning letter to Rongwei Company for misleading marketing and improper use of live streaming accounts, requiring a corrective report within three months [1][3]. - This is the second penalty for Rongwei Company in 2023, with a previous fine of 30,000 yuan for false statements regarding employee status [1][4]. Industry Trends - Nearly 40 securities advisory firms have received regulatory penalties this year, with over 60% related to false or misleading marketing [1][7]. - The industry faces issues such as unlicensed personnel providing advisory services and non-compliance in live streaming stock recommendations [7][9]. Causes of Violations - Analysts attribute the frequent violations to profit-driven motives, weak compliance awareness, and intense competition within the industry [1][9]. - The need for firms to enhance their professional investment services and compliance management is emphasized to foster healthy industry development [1][9]. Examples of Violations - Other firms like Chengdu Huiyang and Sichuan Dajue have also faced penalties for similar misleading marketing practices and inadequate compliance mechanisms [5][7]. - Specific cases, such as Tianxiang Wealth Management, illustrate issues like unqualified personnel and exaggerated marketing claims [8][9]. Recommendations for Improvement - Experts suggest that advisory firms should innovate their service models and improve their professional capabilities to attract clients genuinely [9]. - Regulatory bodies are encouraged to strengthen compliance management and adapt to new marketing methods used by firms [9].