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FT中文网精选:外卖大战中的赢家和输家
日经中文网·2025-07-24 02:24

Group 1 - The current consumer landscape is characterized by experienced consumers who have become adept at taking advantage of promotional offers, particularly in the context of the recent intense competition in the food delivery sector [3][4]. - The recent food delivery competition has been labeled "epic," largely due to the extensive and accessible nature of promotional offers, with Alibaba reportedly investing 50 billion yuan in subsidies for its Taobao flash sales [4]. - The prevalence of promotional tactics, such as "0 yuan purchase" offers, has attracted even non-regular consumers, indicating a significant shift in consumer behavior driven by incentives [4].