299元一节课，90后上门带老年人健身

Core Viewpoint - The article discusses the emerging opportunities in the silver economy, particularly focusing on the fitness needs of the elderly population in China, which is largely underserved in the current market [5][6][7]. Group 1: Market Overview - By the end of 2023, the population aged 60 and above in China is projected to reach 21.1% of the total population, indicating a significant market potential for services targeting this demographic [5]. - The silver economy in China is estimated to be around 7 trillion yuan, accounting for approximately 6% of GDP, highlighting the substantial economic opportunity available [5]. Group 2: Fitness Needs of the Elderly - There is a lack of fitness services specifically designed for the elderly, as most gyms cater to younger individuals, making it difficult for older adults to find suitable exercise options [3][6]. - Aging individuals face muscle loss, and while they do not seek to build large muscles, they require fitness programs to maintain their daily living capabilities [8][10]. Group 3: Business Model and Challenges - The business model proposed by the founders involves providing home fitness services tailored to the elderly, with a focus on personalized training plans developed by professional rehabilitation trainers [12][18]. - A significant challenge is educating both the elderly and their children about the importance of fitness, as many older adults do not view exercise as a necessity until health issues arise [17][19]. Group 4: Customer Engagement and Trust - Building trust with elderly clients is crucial, as many have preconceived notions about fitness and may resist new routines [25][34]. - The company has adopted a strategy of conducting thorough health assessments before starting training to ensure clients are fit for exercise, which also helps in establishing trust [27][28]. Group 5: Market Expansion and Future Plans - The company is exploring new initiatives, such as organizing group hiking activities for seniors, to enhance social interaction and promote fitness [35][36]. - There is interest from potential clients in expanding services to other cities, but the focus remains on solidifying the business in Beijing first [35].