Core Viewpoint - Singapore's tourism industry is leveraging MICE (Meetings, Incentives, Conferences, and Exhibitions) to drive sustainable growth, with a focus on attracting high-spending travelers and enhancing its global position as a premier destination for events [3][7]. Group 1: Tourism Market Dynamics - Singapore welcomed 8.33 million international visitors in the first half of the year, despite its population of only 6 million [1]. - Thailand experienced a decline in inbound tourists due to safety concerns and economic uncertainties, while Malaysia saw a surge in Chinese tourists, expected to reach 5 million in 2023 compared to 1.5 million in 2022 [1][2]. - The mutual visa exemption between China and Singapore in February 2024 has made China the largest source of foreign tourists for Singapore, with 1.48 million visitors in the first half of the year [2]. Group 2: MICE Industry Development - MICE travelers in Singapore spend 1.7 to 2 times more than leisure travelers, making it a key driver for high-quality and sustainable growth in the tourism sector [3]. - Singapore's government has implemented various measures to support the MICE industry, establishing the Exhibition and Convention Bureau under the Singapore Tourism Board to integrate resources [5]. - The city-state is positioning itself as the "world's best convention city" through global marketing efforts [5]. Group 3: Infrastructure and Future Plans - Singapore plans to build a new MICE center in the city center to further strengthen its position in the regional MICE industry [6]. - The Changi Airport's fifth terminal is under construction and is expected to accommodate an additional 50 million passengers annually by the mid-2030s [7]. Group 4: Sustainability Initiatives - Singapore is transitioning from a "Garden City" to a "City in a Garden" concept, focusing on practical green spaces and vertical gardens in high-rise buildings [12]. - The MICE sector is incorporating sustainable practices, such as solar roofs and low-carbon building designs, to meet the growing demand for environmentally friendly facilities [13].
新加坡让东南亚旅游市场“卷”起来
第一财经·2025-07-24 10:16