Core Viewpoint - TikTok is projected to achieve a revenue growth of 42.8% in 2024, reaching $23 billion, making it the fourth largest social app globally in terms of revenue [2]. Group 1: Revenue Growth and Structure - TikTok's overseas business revenue is expected to grow by 63% year-on-year, accounting for a record 25% of ByteDance's total revenue [2]. - The significant driver of TikTok's revenue growth is attributed to commercial advertising, with e-commerce also emerging as a crucial revenue source, achieving a total gross merchandise volume (GMV) of over $30 billion [2]. - In the UK, TikTok's revenue is projected to grow by 50% in 2024, while in Australia, the platform's revenue is expected to reach approximately $440 million [2]. Group 2: Market Performance - Despite uncertainties regarding TikTok's future in the U.S. market, the user base has not shown signs of decline, and global user growth continues [2]. - The Southeast Asian market is identified as a primary growth driver for TikTok [2].
TikTok2024年收入230亿美元
证券时报·2025-07-24 08:50