VAST宋亚宸：3D大模型终极图景，让视觉创意“言出法随”

Core Viewpoint - The rapid development of 3D large models is reshaping the creative industry, making the design process more efficient and accessible, thus blurring the lines between design and consumption, and transitioning the industry towards a lightweight and personalized approach [1][5]. Technology Iteration - The 3D large model technology has evolved significantly in just over two years, with the company serving 35,000 small and medium clients and over 700 large clients, alongside 300 million overseas creators [5]. - The upcoming 3.0 version of the 3D large model will feature a parameter scale of 20-30 billion, enabling users to generate and edit 3D models from text, images, or complex multi-modal inputs [6]. - Unique features such as semantic segmentation, low-poly generation, and universal skeletal binding allow for enhanced customization and interactivity in 3D content creation [7]. Scene Implementation - In the gaming industry, the 3D large model technology significantly reduces development costs and time, allowing smaller studios and individuals to create lightweight games [9]. - The technology is transforming space and scene design, enabling users to generate and arrange their living spaces interactively, with direct product recommendations based on their designs [9]. - In the XR field, thousands of applications have been developed using this technology, enhancing user experiences with dynamic content generation [10]. Cross-Industry Integration - The 3D large model technology enhances communication in e-commerce by providing richer, more immersive 3D presentations, improving information density and user engagement [14]. - In brand marketing, the technology facilitates user-generated content (UGC) by allowing creators to quickly produce and share 3D content, amplifying brand reach through social media [14]. - The integration of 3D large models with flexible production methods, particularly 3D printing, enables users to turn virtual designs into tangible products, streamlining the customization process for various creative items [15].