三星、微星等品牌持续发售OLED显示器新产品

Core Viewpoint - The article discusses the recent developments in the OLED display market, highlighting new product releases and pricing strategies that reflect competitive dynamics among brands. Product Launches - LG Electronics has launched a 45-inch 5K curved W-OLED display with a resolution of WUHD (5210x2160), a curvature of 800R, and a refresh rate of 165Hz, priced at 15,999 yuan [1] - The introduction of the 45-inch 5K W-OLED display fills a gap in the existing product lineup, enhancing the specifications of W-OLED displays [2] - In June 2025, new refresh rate specifications for 27-inch 2K QD-OLED displays were introduced, including 280Hz and 500Hz, with multiple brands releasing these products [4] Pricing Strategies - Several brands, including Philips, MSI, AOC, and ThundeRobot, launched 27-inch 2K 280Hz QD-OLED displays in June 2025, with ASUS and GIGABYTE following in July [4] - The pricing for 27-inch 2K QD-OLED displays shows a trend where brands are maintaining or lowering prices despite increased refresh rates, with Philips and MSI offering competitive pricing [5] - The overall price of OLED displays increased by 20% to 30% from June to July 2025, attributed to the absence of major promotional activities in July [6] Market Outlook - The forecast for AMOLED MNT shipments in 2025 is estimated to reach 2.6 million units, representing an 83% increase compared to 2024, with a penetration rate of approximately 2% [6]