“8字头”变“4字头”！深圳再现“疯狂打折”公寓，部分租金回报率已超5年定存利率

Core Viewpoint - The article discusses the challenges in the sales of business apartments in Shenzhen, highlighting significant price reductions and promotional strategies to address inventory issues in the market [1][2]. Group 1: Market Conditions - Business apartments, once popular due to their lack of purchase and loan restrictions, are now facing significant sales pressure, with many units remaining unsold for over two years [1][2]. - In Shenzhen, the inventory of non-residential properties has a staggering depleting cycle of 50.7 months, indicating a substantial oversupply in the market [2]. - The rental yield for some business apartments has reached 3% to 4%, surpassing the current 5-year fixed deposit interest rates, making them attractive for investors [2]. Group 2: Promotional Strategies - Developers are employing aggressive promotional tactics, including substantial price cuts, to stimulate sales in the business apartment sector [2]. - The article notes that the promotional efforts for business apartments are more intense compared to residential new homes, as they are seen as a quick way to recover funds [2]. Group 3: Regulatory Environment - Many cities, including Shenzhen and Guangzhou, have halted the approval of new business apartment projects, leading to a significant reduction in supply [3][4]. - The conversion of existing non-residential properties into affordable housing is being considered as a solution to alleviate inventory pressure and provide more housing options [4].