不结婚的年轻人，又撂倒一个行业

Core Viewpoint - The article discusses the decline of the wedding photography company, Bojue Travel Photography, highlighting its operational struggles, customer complaints, and the broader industry challenges due to decreasing marriage rates and economic downturns [3][5][14]. Group 1: Company Situation - Bojue Travel Photography has faced numerous complaints regarding store closures and unresponsive customer service, leading to speculation about the company's potential bankruptcy [3][6]. - The company has announced a reduction in its travel photography business and the closure of unprofitable stores, while also attempting to reassure customers about fulfilling their orders [6][9]. - Employees are reportedly facing significant delays in salary payments, with some wages overdue by five months, raising concerns about the company's financial health [12][13]. Group 2: Industry Context - The wedding photography industry is experiencing a downturn, with marriage registrations in China dropping from 13.469 million in 2013 to a projected 6.106 million in 2024, marking a 55.5% decline [5]. - Bojue Travel Photography previously thrived, achieving nearly 1 billion yuan in annual revenue at its peak, but is now struggling with a significant reduction in order volume, estimated at only 30,000 orders per year [18]. - The company's business model, which relies heavily on prepayments and repeat consumption, is particularly vulnerable to cash flow issues, especially in a declining market [14][19]. Group 3: Financial Implications - The company currently faces a debt of approximately 15 million yuan in unpaid salaries, with total liabilities potentially much higher when considering customer deposits [17][19]. - The average prepayment per order is estimated at 2,000 yuan, leading to potential unfulfilled contract liabilities of 60 million to 120 million yuan, depending on the fulfillment cycle [19]. - The financial strain is compounded by negative publicity and operational challenges, making it difficult for the company to secure new investments or funding [15][16].