第一财经·2025-07-24 14:11Core Viewpoint - The article discusses the transformation of traditional home furnishing markets into used car trading centers due to declining performance in the home furnishing industry, highlighting the shift in business strategy among major players in the sector [1][2][3]. Group 1: Industry Performance - The national building materials and home furnishing market faced a sales decline, with a total sales of 14,908.26 billion yuan in 2024, down 3.85% year-on-year [2]. - Red Star Macalline reported a significant drop in Q1 2025 revenue to 1.615 billion yuan, a decrease of 23.49% year-on-year, and a net profit loss of 513 million yuan, down 38.20% [2]. - Similarly, the company’s 2024 annual report indicated a 32.08% decline in main revenue to 7.821 billion yuan and a net profit loss of 2.983 billion yuan, down 34.61% [2][3]. Group 2: Shift to Used Car Market - Major home furnishing companies, including Jinma Kaixuan and Huafeng Group, are pivoting to the used car market, driven by stagnant core business performance [1][3]. - Jinma Kaixuan's chairman noted the lack of high-quality, large-scale used car markets in China, aiming to create a shopping mall-like experience for used car buyers [3]. - The used car market in China has seen substantial growth, with a transaction volume of 19.61 million vehicles in 2024, up 6.52% year-on-year, and a total transaction value of 1.2 trillion yuan [4]. Group 3: Challenges in Used Car Market - Despite growth, the used car market faces challenges such as lack of transparency in vehicle conditions and issues with vehicle quality and after-sales service [5]. - The average annual sales per used car dealer are below 30 vehicles, indicating a fragmented market with low revenue, which affects dealer motivation [5]. - Recommendations include enhancing legal frameworks for market integrity and implementing mandatory vehicle inspections to address these issues [5].