李佳琦：深表歉意！

Core Viewpoint - The travel photography brand "Platinum Travel Photography" has been reported to have "disappeared" and is allegedly defaulting on consumer payments, prompting a response from popular livestreamer Li Jiaqi who has promised refunds and compensation to affected customers [2][3]. Group 1: Company Issues - Multiple consumers have reported issues with Platinum Travel Photography, including undelivered services and difficulties in refunding deposits. Some customers mentioned that they had ordered wedding photography packages in May 2024 and had not received any products, while others stated that they had paid deposits in 2025 without receiving any services [3]. - Platinum Travel Photography was established in 2010 and pioneered the O2O e-commerce model in the travel photography industry. The brand has collaborated with various internet platforms and has been recognized as the "founder of travel photography" by the China Portrait Photography Association [4]. - The company has faced financial difficulties, citing a decline in marriage rates and increased competition in the industry, leading to ongoing losses. As a result, it has decided to reduce its travel photography business and close some unprofitable stores [6]. Group 2: Response and Compensation - On July 24, Li Jiaqi announced three compensation plans for customers affected by Platinum Travel Photography's issues: refunds for users who had purchased but not completed their photography, cash compensation for those who had completed their photography but not received their photos, and advice for users who had not redeemed their services to contact the platform for refunds [2]. - Li Jiaqi's commitment to refunding orders from Platinum Travel Photography gained significant attention on social media, reaching the second position on Weibo's trending list with nearly 92 million views [2].