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为什么战略很重要,但战略部却往往被边缘化?
商业洞察·2025-07-25 09:41

Core Viewpoint - The article emphasizes the importance of strategic management in companies, highlighting that many strategic departments fail to fulfill their expected roles and often become marginalized, serving merely as policy research or image packaging units [2][4]. Group 1: Reasons for Ineffective Strategic Departments - The first reason is a misunderstanding of strategy, leading to a disconnect between strategy and operations. Many companies view strategy as a long-term plan unrelated to daily operations, which is a significant misinterpretation. Strategy should be seen as a high-level operational model focused on building long-term momentum and growth [3][4]. - The second reason is the incorrect positioning of strategic departments, where their roles and responsibilities are unclear. Some companies mistakenly believe that strategic work is merely about planning and research, which diminishes the strategic department's effectiveness [5][6]. - The third reason is a lack of strategic talent and insufficient professional capabilities within strategic departments. There is a shortage of qualified strategic professionals in the market, and many companies do not prioritize the development of their strategic management functions [9][10]. Group 2: Functions and Roles of Strategic Departments - Strategic departments should engage in closed-loop management of strategy analysis, formulation, decoding, execution evaluation, and review. This includes having the authority to allocate strategic resources and participate in leadership development [6][7]. - The strategic function must play multiple roles, including that of a "structure designer," "midwife," "consensus liaison," "chef," and "translator" during the strategy formulation process, and act as a "referee" during execution [7][8]. - The strategic personnel must possess a high level of professional capability, including knowledge in finance, industrial economics, marketing, operations, human resources, and information management, while also being familiar with industry specifics and maintaining communication with frontline operations [10][11].