神秘富豪，夺下全国单价地王

Core Viewpoint - The article highlights the recent land auction in Shanghai, where a new record for residential land price was set, indicating a strong demand in the real estate market and potential investment opportunities in the sector [2][5]. Group 1: Land Auction Results - The Xu Hui District Hengfu land parcel was sold for 1.225 billion yuan, with a floor price of 200,260 yuan per square meter and a premium rate of 22.38%, making it the highest residential land price in Shanghai and nationwide [2][5]. - The land parcel covers an area of 4,705.49 square meters with a planned construction area of 6,117.14 square meters, featuring a low plot ratio of 1.3 and a height limit of 15 meters [2][5]. - Other notable land parcels auctioned included the Hongkou District North Bund parcel, sold for 6.472 billion yuan with a floor price of 126,600 yuan per square meter and a premium rate of 46.33%, and the Pudong District Tang Town parcel, sold for 2.7297 billion yuan with a premium rate of 40% [5]. Group 2: Market Dynamics - The total revenue from the six batches of land auctions in Shanghai reached 28.96 billion yuan, with a total of eight parcels offered, indicating a robust market demand [5]. - The auction results reflect a trend of increasing land prices and heightened competition among developers, with three parcels triggering the stop price and one exceeding a 20% premium [5][6]. - Analysts suggest that the strategy of accelerating quality land supply in Shanghai, combined with the transmission of auction market heat to the new housing market, will support the stable development of the real estate market [6]. Group 3: Buyer Profile - Shanghai Qixiang Wangyu Real Estate Co., Ltd., the winning bidder for the Hengfu land, was established in January 2025 with a registered capital of 1.55 billion yuan, fully owned by Ye Shuqing [3]. - Ye Shuqing's father, Ye Huabiao, is known as the "King of Automotive Molds," indicating a strong financial backing for the company [3][4].