经济观察报·2025-07-25 14:05Core Viewpoint - The insurance industry is undergoing a significant adjustment in predetermined interest rates for various insurance products, with the maximum rates for ordinary life insurance set to decrease to 2%, dividend insurance to 1.75%, and universal insurance to 1.0%, reflecting a downward trend in market interest rates and regulatory requirements [1][10][13]. Summary by Sections Predetermined Interest Rate Adjustments - Major insurance companies have announced a reduction in the maximum predetermined interest rates for their products, with ordinary life insurance dropping to 2%, dividend insurance to 1.75%, and universal insurance to 1.0%, marking declines of 50, 25, and 50 basis points respectively [1][10][13]. - The current maximum predetermined interest rate for ordinary life insurance was previously 2.5%, which has now reached the threshold for adjustment due to being 25 basis points above the research value [5][12]. Market Trends and Regulatory Impact - The downward adjustment in predetermined interest rates is a response to the ongoing decline in long-term market interest rates, with the 5-year loan market quoted rate (LPR) at 3.5% and 10-year government bond yields around 1.7% [14]. - Regulatory changes, including the introduction of IFRS 17 and the second-generation solvency regulatory framework, have increased the transparency of product pricing and financial reporting, prompting insurance companies to adopt more prudent actuarial practices [14]. Sales Strategies and Market Dynamics - The reduction in predetermined interest rates is expected to impact the attractiveness of insurance products to consumers, potentially leading to increased sales challenges for insurance companies [19]. - Companies are shifting towards dividend insurance products, which have seen a smaller reduction in predetermined interest rates, making them more appealing in the current market environment [15][16]. - The industry is experiencing a transition towards dividend insurance as companies prepare for the new rate adjustments, with many already offering products with predetermined interest rates as low as 1.5% [18]. Consumer Behavior and Market Response - Historical patterns suggest that prior to rate adjustments, there is often a surge in sales driven by consumer perceptions of impending changes, although this trend may be less pronounced in the current environment due to increased consumer rationality and transparency in pricing [18]. - The overall sales environment for life insurance companies has been challenging, exacerbated by previous market demand being pulled forward due to speculative sales tactics [19].