麻六记酸辣粉在开市客下架

Core Viewpoint - The article discusses the recent controversy surrounding the removal of "Ma Liu Ji" products from Costco stores, highlighting the company's rapid growth and its reliance on online sales through social media influencers. Group 1: Company Overview - "Ma Liu Ji" is a chain restaurant brand focusing on new Sichuan cuisine, primarily targeting young consumers with its signature dishes like "New Mao Xue Wang" [2] - The company was established in August 2020, with a registered capital of 8 million RMB, and is co-owned by Song Na and Beijing Shi Tong Da Technology Development Co., Ltd. [2] - As of early 2023, the online business revenue of "Ma Liu Ji" is reported to be 3 to 5 times that of its offline stores [2] Group 2: Recent Events - On July 25, 2025, it was reported that "Ma Liu Ji" products were taken off the shelves at Costco due to a notification from the manufacturer, although the specific reasons for this action remain unclear [1] - The brand's products are also available in various other retail channels, including Walmart, 711, Hema, and Lawson [2] Group 3: Social Media Influence - Influencers Zhang Lan and Wang Xiaofei have significantly contributed to "Ma Liu Ji's" online sales, accounting for nearly 40% of the brand's total sales on Douyin [3] - In February 2025, their Douyin accounts were banned due to violations related to misleading marketing practices [3]