21世纪经济报道·2025-07-25 14:58Core Viewpoint - Liu Qiangdong is accelerating JD's international expansion through potential acquisitions, including Ceconomy and Hong Kong's Jia Bao supermarket, to tap into larger market opportunities as domestic e-commerce growth plateaus [1][16]. Group 1: Ceconomy Acquisition - Ceconomy, a leading European electronics retailer, is in talks with JD for a potential acquisition, with Liu proposing a price of €4.6 per share, representing a 22.7% premium over its recent closing price [1][3]. - Ceconomy has a market capitalization of €2 billion (approximately ¥170 billion) and operates over 1,000 stores across Europe, including brands like MediaMarkt and Saturn [3][12]. - The company reported a 4% year-on-year increase in sales revenue for the first half of 2024, totaling €12.8 billion, with an adjusted EBIT margin of 2.3% [6][8]. Group 2: Hong Kong Jia Bao Acquisition - JD is also set to acquire Hong Kong's Jia Bao supermarket, which has 90 stores and specializes in frozen poultry, seafood, and groceries [19][21]. - This acquisition is expected to leverage JD's supply chain advantages to enhance local operations and meet consumer demands more effectively [20][21]. - JD has previously invested significantly in the Hong Kong market, indicating a strategic focus on this region [23]. Group 3: International Expansion Strategy - Liu Qiangdong has shifted his perspective on internationalization, emphasizing its importance for JD's future and planning to build local teams in overseas markets [29][36]. - JD's international strategy focuses on leveraging its supply chain capabilities, with over 2,000 employees abroad and plans to introduce 1,000 Chinese brands to international markets [37][38]. - The company has established a logistics infrastructure in Europe, with over 100 warehouses and a management area exceeding 1 million square meters, aiming for operational readiness by the end of 2025 [37].