一场CEO隐身的发布会，一款定价狠辣的“半价Model 3”

Core Viewpoint - The launch of the Leapmotor B01, a pure electric sedan targeting the 100,000 RMB market, is expected to drive significant sales growth for the company, positioning it as a strong competitor against established models like Tesla's Model 3 [4][6][8]. Product Launch and Features - Leapmotor's B01 was officially launched on July 24, with a price range of 89,800 to 119,800 RMB, aimed at urban consumers aged 25 to 35 [5][6]. - The B01 boasts a range of 650 kilometers, low energy consumption, advanced driving assistance features, and a 0-100 km/h acceleration time of 6.4 seconds [5][6]. - The vehicle is marketed as a "half-price Model 3," with a price approximately half that of Tesla's offering, making it an attractive option in the electric vehicle market [6][8]. Market Positioning - The B01 targets the rapidly growing 100,000 to 150,000 RMB price segment, which has seen a penetration rate increase from 8.5% in 2021 to over 50% by 2025 [7]. - The market has been dominated by lower-end electric vehicles and hybrids, indicating a gap for a high-quality, long-range sedan that meets consumer demands for performance, space, and safety [7]. Competitive Landscape - Other competitors in the same price range include models from Xiaopeng and BYD, with Xiaopeng's MONA M03 being a significant player with over 10,000 units delivered monthly [7]. - Leapmotor's management acknowledges the challenges in the electric sedan market, emphasizing the need for strong execution to avoid being relegated to the ride-hailing segment [7]. Sales and Growth Projections - Leapmotor's product lineup includes the B10, B01, and the upcoming B05, with the B10 already achieving significant sales success [8]. - The company anticipates that the B01 will enhance monthly sales, building on the momentum from the B10, with a target of 50,000 units sold this year and aspirations for 4 million annual sales in the future [8][9]. - Leapmotor's recent inclusion in the Fortune China 500 list at position 423 reflects its growing market presence and ambition [8].