火！火！火！上海土拍两日吸金289.6亿，浙江富商拿下全国单价“地王”

Core Viewpoint - The recent land auction in Shanghai has demonstrated strong demand for residential land, with significant sales figures and record-breaking prices, indicating a robust real estate market in the city [1][4]. Group 1: Auction Results - The sixth batch of land auctions in Shanghai on July 24 and 25 resulted in the sale of 8 residential plots, generating a total revenue of 28.96 billion [1]. - Notable transactions included the Pudong Tang Town plot sold for 2.7297 billion with a premium rate of 40% and a floor price of 52,400 yuan per square meter [2]. - The Hongkou North Bund plot was acquired by Greentown for 6.472 billion, achieving a floor price of 126,600 yuan per square meter and a premium rate of 46.33% [2]. - The Xuhui Hengfu plot set a record for the highest floor price in China at 200,300 yuan per square meter, sold for approximately 1.225 billion with a premium rate of 22.38% [2][5]. Group 2: Developer Insights - The winning bidder for the Xuhui Hengfu plot, Shanghai Qixiang Wangyu Real Estate Co., was established in January 2025 with a registered capital of 1.55 billion, indicating a new player in the market [2][3]. - China Overseas Land & Investment was a major winner in this auction, spending 11.888 billion to acquire two core district plots within two hours [4]. Group 3: Market Implications - The high prices achieved in the auction are expected to elevate market expectations for property prices in the Xuhui area, particularly due to the scarcity of new residential land in the Hengfu area [5]. - The auction results reflect a continued strong interest from developers in Shanghai's land market, particularly for high-quality plots with unique geographical advantages [4][5]. - The ongoing supply of quality land and the combination of various land use types are likely to support the stability of the Shanghai real estate market [4].