芯片人去德国！一口气看两场行业大展

Core Viewpoint - The article emphasizes the importance of understanding market trends, regional regulations, and technological advancements for companies in the semiconductor industry looking to expand overseas, particularly in Europe. Group 1: Overview of the Business Trip - The trip aims to explore the European electronics sector, focusing on two major exhibitions: IFA and IAA, to understand the real demands and development directions in consumer and automotive electronics [1][2]. - The IFA exhibition, one of the largest in the world, attracted over 1,800 exhibitors and more than 210,000 visitors from 138 countries in its last edition, with artificial intelligence being a key theme [2]. - The IAA exhibition, a critical event in the global automotive industry, had 750 exhibitors from 38 countries and over 500,000 visitors, covering the entire automotive supply chain [2]. Group 2: Activities and Engagements - The trip includes organizing industry salons and visits to renowned companies and universities, allowing participants to connect with local resources and industry experts [4][5]. - Previous trips to Germany in 2018 and 2023 have built a strong resource network and experience, enhancing the relevance and effectiveness of the current itinerary [7][9]. Group 3: Itinerary Highlights - The itinerary includes visits to five key German cities: Berlin, Leipzig, Dresden, Stuttgart, and Munich, each representing significant industrial characteristics [5]. - Participants will visit the Mercedes-Benz factory in Stuttgart, which has over 35,000 employees and an annual production capacity of 367,000 vehicles [15]. - The trip will also feature visits to local companies such as Nexperia and Fraunhofer, which are leaders in the semiconductor and research sectors, respectively [18].