理财市场规模超30万亿元！进取型投资者明显增加

Core Viewpoint - The report highlights the growth and performance of the banking wealth management market in the first half of 2025, indicating a stable increase in both the scale and returns of wealth management products. Group 1: Market Overview - As of the end of June 2025, the total scale of the wealth management market reached 30.67 trillion yuan, an increase of 2.38% from the beginning of the year and a year-on-year increase of 7.53% [1] - A total of 16,300 new wealth management products were issued in the first half of the year, raising 36.72 trillion yuan [1] Group 2: Product Performance - The average annualized return of wealth management products in the first half of 2025 was 2.12%, a decrease from the average return of 2.65% for the entire year of 2024 [3] - Wealth management products generated a total return of 389.6 billion yuan for investors in the first half of the year, representing a year-on-year growth of 14.18% [4] Group 3: Investor Behavior - The number of investors holding wealth management products reached 136 million by the end of June 2025, an increase of 8.37% from the beginning of the year [5] - Among individual investors, those with a risk preference classified as level two (steady) accounted for 33.56% as of mid-2025 [6] - The proportion of level five (aggressive) individual investors increased by 1.25 percentage points compared to the same period last year, while level one (conservative) investors also saw an increase of 1.03 percentage points [7] Group 4: Regulatory Environment - The Financial Regulatory Bureau issued the "Product Appropriateness Management Measures" on July 11, 2025, which will take effect on February 1, 2026, requiring financial institutions to understand products and clients to ensure suitable product sales [8]