楼面价20万/㎡！神秘女富豪，放大招

Core Viewpoint - The recent land auction in Shanghai resulted in a record-breaking transaction, with a mysterious female billionaire acquiring the "national single price land king" at a significant premium over the starting price [2][3]. Summary by Sections Land Auction Results - The Shanghai land auction on July 25, 2025, concluded with all 8 plots sold, generating a total revenue of 28.96 billion yuan, which is approximately 22.33% higher than the starting price of 23.67 billion yuan [2]. - The Hengfu plot in Xuhui District was sold for 1.225 billion yuan, with a floor price of 200,260 yuan per square meter and a premium rate of 22.38% [2][3]. Record-Breaking Transactions - The floor price achieved for the Hengfu plot set a new record for both Shanghai and the nation, marking it as the new "national single price land king" [3]. - The Hengfu plot is described as a "tofu block" with a saleable residential area of only 5,000 square meters, estimated to allow for the construction of around 10 luxury villas, each potentially priced over 100 million yuan [5]. Competitive Bidding Landscape - The auction saw participation from only three bidders: a consortium of China Merchants Shekou and Xuhui, China Overseas, and the mysterious Shanghai Qixiang Wangyu Real Estate Co., Ltd. [6]. - Shanghai Qixiang Wangyu was established in January 2025 with a registered capital of 1.55 billion yuan, fully owned by Ye Shuqing, a low-profile second-generation entrepreneur from Zhejiang [6]. Market Trends - The auction results reflect a broader trend of high demand for luxury properties in Shanghai, with significant sales activity in the high-end residential market [11]. - According to a report by CRIC, luxury residential projects with prices exceeding 100,000 yuan per square meter have shown an average sales rate of over 60%, peaking at 95% in June 2025 [11].