Rebecca(SH:600439) 凤凰网财经·2025-07-26 09:58Core Viewpoint - The company Rebecca, known as the "wig king," is under investigation by the China Securities Regulatory Commission (CSRC) for suspected violations of information disclosure regulations, following previous administrative penalties from the Henan Securities Regulatory Bureau [2][3]. Group 1: Regulatory Issues - On July 25, Rebecca announced that it and its controlling shareholder received a notice from the CSRC regarding an investigation for suspected information disclosure violations [2]. - The CSRC's investigation is linked to a prior administrative penalty issued by the Henan Securities Regulatory Bureau, which identified five major issues related to the company's financial disclosures and governance practices [3][4]. - The company had previously been ordered to rectify its practices and had received warning letters for failing to disclose non-operating fund transactions with related parties and for inadequate inventory impairment provisions [4][5]. Group 2: Financial Performance - Rebecca reported a significant decline in financial performance, with revenue growth rates of -19.65% in 2022, -2.57% in 2023, and a slight increase of 1.1% in 2024, while experiencing a net loss of 1.18 billion yuan in 2024, marking its first loss since 2000 [6][7][10]. - The company's net profit for the fourth quarter of the previous year was particularly poor, resulting in a loss of 1.28 billion yuan, attributed to increased marketing expenses aimed at promoting new e-commerce channels [10].