突然爆雷！暴跌19%！关税，突传大消息

Group 1: Trade Negotiations - The trade negotiations between the US and the EU have reached a critical moment, with EU Commission President Ursula von der Leyen set to meet President Trump to discuss trade issues [1][2] - Both sides are cautiously optimistic about reaching a framework agreement, despite ongoing intense discussions regarding tariffs on EU steel, automobiles, and pharmaceutical products [2][22] Group 2: Puma's Financial Performance - Puma has warned of expected losses this year due to weak sales and the impact of US tariffs, leading to a significant drop in its stock price, which fell over 19% on July 25 [4][5] - The company's second-quarter sales were reported at €1.94 billion (approximately ¥16.3 billion), falling short of analyst expectations, with North American sales down 9.1% and European sales down 3.9% [6] - Puma has revised its full-year sales forecast to a "low double-digit percentage" decline (approximately 10%-13%), compared to a previous expectation of low single-digit growth (around 3%-6%) [8] Group 3: Impact of Tariffs - The company anticipates that tariffs will negatively impact its gross profit by approximately €80 million (around ¥670 million) in 2025 [11] - Puma's new CEO acknowledged internal issues and emphasized the need for a comprehensive brand overhaul to address ongoing challenges [12] - The company has faced a cumulative stock price drop of over 53% since the beginning of the year due to a series of negative news [13] Group 4: Broader Industry Challenges - The ongoing geopolitical and macroeconomic uncertainties are expected to continue affecting the industry and Puma's performance significantly through 2025 [10][14] - The company previously indicated that the industry would likely see price increases due to tariffs, but noted that stronger brands in the US market would lead the price hikes [15][16]