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Core Viewpoint - The article discusses the release of the "Implementation Plan for Promoting Agricultural Product Consumption" by multiple government departments, which outlines 23 specific measures to boost agricultural product consumption, focusing on enhancing online sales and improving consumer experience [2][3]. Group 1: Key Measures for Agricultural Product Consumption - The plan emphasizes the potential of live-streaming e-commerce, encouraging platforms to support rural areas and develop local farmer influencers [4]. - It aims to explore online sales through the "Internet + Agricultural Products" initiative, enhancing user experience and expanding local retail supply [4][5]. - New food processing products will be developed in collaboration with research institutions, focusing on health-oriented and convenient food options [5]. Group 2: Quality and Health Initiatives - The plan includes establishing quality evaluation systems for beef and promoting standards for geographical indication fruits [5]. - It aims to enhance public nutrition services, particularly in schools and elderly care institutions, promoting healthy food options [5]. - The integration of domestic and foreign trade standards is encouraged to facilitate the dual circulation of agricultural products [5]. Group 3: Financial and Regulatory Support - Financial institutions are encouraged to innovate in loan services to support agricultural marketing and consumption [6]. - The plan proposes a comprehensive regulatory approach to ensure food safety throughout the supply chain [6]. - It highlights the need to improve urban and rural consumption infrastructure, including cold chain logistics [6]. Group 4: Cultural and Community Engagement - The plan supports local cultural activities to enhance community engagement and promote rural consumption [6]. - It encourages the organization of events that showcase local culture and cuisine, enriching the rural consumption landscape [6]. Group 5: Broader Economic Context - The article notes that consumer spending is expected to exceed 50 trillion yuan this year, driven by innovative consumption scenarios and supportive policies [7]. - Experts suggest that there is still room for growth in consumer spending, particularly through targeted financial tools and subsidies [7][8]. - The focus on reducing burdens for residents, such as lowering mortgage rates and providing rental subsidies, is seen as crucial for boosting consumption [8].