独家｜某股份行改动零售业务关键考核指标！要求多抓活期存款和“高质量AUM”

Core Viewpoint - The retail banking sector is facing challenges with slowing credit growth and increasing reliance on time deposits, prompting banks to adjust their internal assessment metrics to enhance the quality of retail deposits and assets [1][3][5]. Group 1: Retail Banking Challenges - Several banks are experiencing a slowdown in retail credit growth, with some reporting negative growth in personal loans [1]. - The trend of increasing time deposits is leading to a decline in the proportion of revenue generated from retail banking [1][3]. - The shift towards time deposits is putting pressure on the growth of demand deposits, which are typically lower-cost liabilities for banks [5][7]. Group 2: Adjustments in Assessment Metrics - A major bank has recently revised key retail business assessment indicators to focus on increasing demand deposit growth and reducing interest rates on retail deposits [2][4]. - The bank plans to enhance rewards for low-cost deposit acquisition and differentiate assessments based on deposit types and terms [4]. - The emphasis on low-cost demand deposits is reflected in the rising proportion of these metrics in internal assessments [4]. Group 3: Deposit Structure and Trends - As of the end of 2024, major banks like China Merchants Bank (CMB) have a retail deposit scale of approximately 4.03 trillion, with demand deposits accounting for 21.54% of total customer deposits [5]. - Other banks, such as Ping An Bank and Minsheng Bank, show lower proportions of demand deposits, at 9.97% and 9.16% respectively [5][6]. - Overall, the trend of deposit "regularization" is strengthening, with demand deposits under pressure across the industry [10][11]. Group 4: Interest Rate Management - Banks are increasingly focusing on managing deposit interest rates to optimize costs, with CMB reporting a steady improvement in deposit costs [13][14]. - Ping An Bank's average interest rate on deposits decreased by 41 basis points year-on-year, indicating a trend towards lower-cost funding [13]. - The overall industry is witnessing a rise in the proportion of time deposits, with household time deposits reaching a historical high in May [11][12]. Group 5: Focus on High-Quality AUM - Banks are shifting their focus towards acquiring "high-quality AUM" (Assets Under Management) by enhancing rewards for net growth in AUM and incorporating insurance trust contributions [15]. - CMB leads in retail AUM, managing approximately 15.57 trillion, while other banks like Ping An and CITIC Bank are in the 4 trillion to 6 trillion range [16][17]. - The emphasis on AUM quality reflects a broader strategy to improve customer service capabilities and operational efficiency in retail banking [15].