钛动科技发布首个全球营销 AI Agent，改写中国品牌出海「新叙事」

Core Viewpoint - The article emphasizes the importance of leveraging AI technology to assist Chinese brands in expanding into global markets, highlighting the launch of Navos, the first global marketing AI Agent by Titanium Technology, which aims to address the challenges faced by companies venturing abroad [3][6][30]. Group 1: Company Background and Market Position - Titanium Technology was established in 2017 and has expanded its market presence to over 200 countries and regions, serving more than 80,000 enterprises [5]. - The company focuses on providing systematic and intelligent marketing services using AI technology to help Chinese brands establish their presence in foreign markets [4][9]. Group 2: Product Launch and Features - Navos, the first global marketing AI Agent, was unveiled at the WAIC conference, integrating industry big data, multimodal AI, and overseas marketing applications [6][7]. - The product aims to enhance the entire marketing process from creative conception to effect conversion, addressing the full chain of overseas marketing needs [7][14]. Group 3: Market Challenges and Solutions - Companies often struggle with understanding foreign market environments, consumer preferences, and effective branding strategies when entering new markets [3][9]. - Navos is designed to help companies overcome barriers such as language and cultural differences, providing a continuous output of high-quality content tailored to local markets [10][33]. Group 4: Technological Advancements - The emergence of large language models, particularly after the success of ChatGPT, has transformed the landscape of AI applications, allowing for more sophisticated marketing strategies [11][27]. - Navos leverages existing large models and combines them with Titanium Technology's accumulated data and experience to provide a comprehensive marketing solution [13][14]. Group 5: Unique Selling Proposition - Navos differentiates itself by transforming marketing novices into experts through its extensive data and scenario-based insights accumulated over years of experience in the overseas marketing sector [30][31]. - The platform is not intended to replace human effort but to enhance it by embedding industry expertise into the AI, making professional marketing services accessible to all users [34][36].